(Kuala Lumpur) 25 June 2015 – China’s leading smartphone brand vivo unveils its latest smartphone – the one touted as “Touched By Beauty”, the vivo X5Pro, in Malaysia. Launched at the iconic Petronas Twin Towers in Kuala Lumpur, a formal Grand Launch was held to announce the vivo X5Pro’s entry into the Malaysian market.
Mr. Alex Feng – Vice President of vivo Global, Mr. Lewis Zhang – CEO of vivo Malaysia, and many senior vivo members attended the grand. It cannot be understated for the vivo Grand Launch in Malaysia, over 1,500 people attended – the largest ever for vivo, showing the importance and also future expectations for the brand in Malaysia.
At the conference, Mr. Alex Feng addressed that vivo is focused on being a smartphone manufacturer, and has always followed their motto to “Dare to push the limit and continue to bring new surprises”, resulting in many industry “firsts”. From the launch of the first vivo smartphone in 2012 – vivo X1; vivo X3 and vivo X5Max has not only consecutively broke the world’s thinnest smartphone record, but also created the world’s most stunning Hi-Fi sound quality phone, vivo also released the world’s first 2K screen vivoXplay3S smartphone in 2013, the F1.6 large aperture & optical image stabilization Xshot smartphone in 2014, and the world’s first “Touched by Beauty” vivo X5Pro.
Mr. Alex Feng also added that vivo has full confidence in the Malaysian market. Since its inception, the brand is committed to the pursuit of fun, vibrancy, and appealing to the youth – which they achieve with products that are aesthetically pleasing, professional Hi-Fi sound quality, and gives the users the ultimate experience. In 2014, vivo started their international strategy and has been registered in over 100 countries worldwide including Thailand, India, Myanmar and Indonesia. As a vital part of Asian economies, Malaysia has always been an important market for vivo. After its official entry to the Malaysian market, vivo will localize their innovation in order to create greater value for their Malaysian customers, and also help vivo position their brand to appeal more towards the fashionable Malaysian youths.
CEO of vivo Malaysia, Mr. Lewis Zhang further adds, “In Malaysia, the smartphone industry has been growing at a rapid pace, and vivo has been actively building our network with currently over 2,000 point of sales, 10 service centers and nearly 1,000 employees all over Malaysia. In 2015, vivo Malaysia will continue to increase brand investment, as well as steadily increase market distribution channels and customer service center in Malaysia. In the near future, vivo will continue providing more competitive products in Malaysia, as well as providing more localized services.
Apart from that, vivo will also be releasing their latest smartphone – the “Touched By Beauty” vivo X5Pro. Inspired by nature, the phone features curves that resemble a drop of water, double-sided 2.5D glass combined with a metallic frame design and a breathtaking finishing, all packed in a slim 6.44mm body. The vivo X5Pro is perfect in detail, impressive in both visual and function, and is invoking the beautiful flawless concept.
In terms of function, vivo X5Pro comes with SmartWake, a fully customizable screen gesture feature. The phone also comes with the focus and central positioning of PDAF, together with high-speed flash – vivo has achieved a smartphone with the industry’s fastest AF speed. Running on the AKM AK4375 chip in collaboration with vivo’s many years of experience – the beautiful vivo X5Pro continues to be a Hi-Fi standard.
vivo’s newest product in 2015, the X5Pro promises to give modern users everything the youth would want in a phone and more, which includes state-of-the-art Hi-Fi sound quality, super slim body, a high-quality camera as well as the FunTouch OS. This smartphone is bound to give the ultimate experience to the young generation of today.
In China, vivo X5Pro is a best-seller in and has become one of the most popular smartphones, resulting in vivo X5Pro emerging as the champion in terms of sales during summer. Hence it is strongly believe that the vivo X5Pro will also dazzle the Malaysian market, and captivate the smartphone loving youth.
