Kuala Lumpur (8th November 2016) — ASUS is inviting Malaysians and a few other selected countries to contribute amusing and entertaining plot ideas that will be collected to produce a series of three video advertisements highlighting the new ASUS ZenFone 3.
‘Directed By You’ contest is the first campaign by a smartphone maker to create a series of crowdsourced ads, and was inspired by the first crowdsourced ZenFone 3 advertisement, the Alien and the Dinosaur (youtube.com/watch?v=goh5ZPOr5NY), created from ideas provided by New Yorkers who were interviewed at random.
This contest will involve fans submitting short stories that will be assembled into a complete plot for three video ads that will be produced by groups of professional filmmakers and artists and shot entirely using ZenFone 3.
How it Works
- Participation: To help create the new series of ZenFone 3 video ads, participants from Malaysia and other selected participating countries are advised to follow these instructions:
– Visit the ‘Directed By You’ website at www.asus.com/event/directedbyyou/my/
– For a period of three weeks starting from November 8th, participants can submit story ideas with two conditions: stories must be kept within a 200 character limit and must contain a “daily key word” that relates to the topic of the week. - Weekly topics: Each video ad in the series will focus on a key topic regarding the ZenFone 3 and will be composed of stories contributed from a single week. The three topics are photography, entertainment and gaming.
- Prizes
– Daily Prize: A ZenFone 3 will be given as a daily prize for the best entry of the day
– User generated video ad: In addition to winning a ZenFone 3, the participants who submit the best entries of each day will have their ideas turned into a curated storyline and turned into the plot for a video ad that will be created by groups of prominent influencers who will either direct or act in them.
Watch Tutorial Video Here
