ASUS invites Malaysia’s fashionistas to design a new ZenFone 2 Case, and the chance to have your winning case design manufactured!
Kuala Lumpur (9 November, 2015) — ASUS today announced the launch of ZenLooks, a national design challenge inspiring Malaysia’s fashionistas to create their own tech accessory – a new case for the ZenFone 2 that is inspired by our country. The ZenLooks competition is inspired by ASUS’s recent Incredible Catwalk collaboration with fashion commentator Kim Jones, where ASUS and Kim Jones created Southeast Asia’s ultimate fashion story. Kim modelled a selection of ZenFone 2 cases in the Incredible Catwalk fashion story, including the case designed exclusively for ASUS by international YouTube personality, CutiePieMarzia.
“The ZenFone 2 is this season’s most versatile accessory and it looks right at home next to Kim in our Incredible Catwalk fashion story. Next, we’re proudly launching our ZenLooks campaign, allowing aspiring accessory designers across Malaysia to showcase their creativity and design their very own ZenFone 2 case. Malaysia’s most talented accessory designers are set to join the ranks of international YouTube personality like CutiePieMarzia.”, said Jimmy Lin, ASUS Malaysia Country Manager.
KEY POINTS
- ASUS launches the ZenLooks case design competition via ASUS Malaysia Facebook Fanpage
- ZenLooks is your chance to win a ZenFone 2 and a special limited edition case designed by CutiePieMarzia
- A Grand Prize Winner will be selected in the country to collaborate with the design team at ASUS to have his/her winning case design manufactured
Everyday designers are encouraged to enter using the Incredible Catwalk story as their inspiration. Each submitted ZenFone 2 case design should be inspired by Malaysia’s unique heritage, aesthetic identity, diverse culture, striking landscape and unmatched heritage.
All Incredible Catwalk images and behind-the-scene videos have been available at https://www.facebook.com/asusmalaysia/?sk=app_1904060879819619, since 2 November, 2015
How the ZenLooks design challenge works:
- Visit the ASUS Malaysia Facebook page at com/asusmalaysia/.
- Click on the ZenLooks
- Follow the steps to create your ZenFone 2 case design by uploading your own original photo that captures Malaysia’s iconic elements. You can also be inspired by the Incredible Catwalk images that ASUS and Kim Jones created for Malaysia.
- Submit and share your case design, and hashtag with #ZenLooks on your Facebook, Twitter or Instagram to check out the other designs from Malaysia.
Your Chance to Win
From 9 November to the 6 December 2015, a winner will be announced every week, totaling four winners at the end of the design challenge.
Weekly Prizes: Each weekly winner will be rewarded with their very own ZenFone 2 Deluxe and the limited edition ZenFone 2 case designed by CutiePieMarzia.
Grand Prize: Out of the four weekly winners, a Grand Prize winner will be selected to collaborate with the design team at ASUS to have their winning case design manufactured.
About the ZenFone 2
The ZenFone 2 delivers a world-leading photography experience and a powerful all-round performance, all while looking luxuriously stylish. It packs:
- A 13MP/5MP PixelMaster Camera that captures stunning, high resolution photos with zero shutter lag.
- Industry-leading Low Light mode to capture up to 400% brighter photos at night, or in low-light, without a flash.
- Real Tone flash to ensure warm skin tones and accurate color.
- Backlight (Super HDR) mode to capture vivid, evenly-exposed photos in challenging backlit scenes, ensuring foreground subjects stand out clearly and are free of shadows.
- Selfie Panorama to capture wider angel selfie photos, allowing group shots.
- For those seeking fine-grained control over camera settings like ISO, shutter speed and more, Manual Mode offers users a DSLR-like experience right on their smartphone.
- A gorgeous all-new ergonomic design with a bright 5.5-inch Full HD IPS display.
- A super-fast 2.3GHz 64-bit Intel Atom processor with 4GB RAM and 4G/LTE connectivity.
About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2014 was approximately US$14.5 billion.
About Kim Jones
Kim Jones is Miss Jones. Inspired by her life in Australia and fusing classic and casual, her style is refined but not restricted. Named one of the top fashion and travel influencers in the Philippines and Southeast Asia, Miss Jones is Kim’s personal creative outlet. Kim Jones’ reputation as a trend-setter and style inspiration has been embraced by fashion brands, from high street to luxury, across the globe. Her talents are also apparent in front of the camera. As well as hosting high-profile events, her turn as TV presenter for fashion and lifestyle shows display Kim’s genuine warmth, humor and charisma. Kim Jones recently graced the cover of Rogue Magazine’s Technology Issue naming her one of the 50 Most Influential Filipino’s Online, her penchant for compelling looks has led to her being featured by the likes of L’Officiel Singapore, L’Officiel Manila, The Coveteur and working with Scott Schuman of the renowned fashion blog The Sartorialist.
See Kim’s incredible journey here: https://instagram.com/kimcamjones/
