Apple always targets on high-end market, however the company is said to be coming out with budget iPhone in order to remain competitive in the market, especially with mid-range Android phones getting more and more affordable.
This budget iPhone will cost you half the price of the standard Apple iPhone 5 and will be targeted towards the emerging markets, especially towards Asia and Africa where countries like India, China and Brazil have shown a lot of potential market growth in the mobile and tablet segment.
The details on the budget iPhone were revealed on Friday to AppleInsider by Ming-Chi Kuo of KGI Securities, who has a reliable track record in predicting Apple’s future product plans. In order to maintain profitability, the way the budget iPhone is built will be changed. According to Kuo, the new, less expensive iPhone model is said to have a super-thin plastic casing mixed with glass fiber. The material will make it stronger, thinner and lighter than typical smartphone plastic casings.
The thickness of the phone is expected to be between 0.4 and 0.6 millimeters, which is thinner than the average plastic casing at between 0.7 and 1 millimeter. The phone will also reportedly come in a range of colors, much like Apple’s iPod lineup.
